LADIES WHO LAUNCH: AI EDITION
A Mavic.ai programme using the Ladies who Launch methodology
Eight weeks for senior operators leaving corporate to build something of their own, built on the Ladies who Launch methodology created by Hester Spiegel-van den Steenhoven. Jess Tang went through it herself as a Cohort 2 founder and went on to scale Mavic.ai to over 5,000 brands globally. This edition adds the AI layer to a method that is already proven: clarity about the business first, AI second.
19 October – 11 December 2026 · 12 places · Online, Singapore time
Founder & CEO, Mavic.ai · Cohort 2 alumna
Jess sat in Cohort 2 as a founder, then built Mavic.ai into an AI marketing platform. Used by more than 5,000 brands globally. She teaches the AI layer of this edition, using the systems she runs in her own business every day.
“I sat in this programme as a participant and saw how much clarity it gave my businesses.”
Your business written down properly: where your time and money go, who your customer actually is, the problem you solve and the words you use to sell it. That clarity is what makes everything after it work — including a live website and an outbound email sequence going to leads you qualified yourself.
Your own AI workspace: your business held as context, two automated workflows, one custom skill, and one task that runs on a schedule without you. It keeps running after the programme ends.
Founder, Ladies who Launch
Hester created the Ladies who Launch methodology to help seasoned professionals turn their experience into a business of their own. Drawing on her own leap from corporate leadership, eight years of early-stage investing and work with dozens of founders, her frameworks make the journey to successful entrepreneurship clearer, less risky — and more fun.
ladieswholaunch.sgAbout thirty of them, released fortnightly. You keep access for 12 months.
90 minutes, online. You do the work in the session rather than watch someone else do it.
Four private sessions on your business. No recorded course gives you this.
Time investment
About two hours a week, every week, for eight weeks.
That's one 90-minute live session plus your lessons and the work on your own business. We designed it at two hours because above three, founders stop finishing. If you can't protect those two hours, this isn't the right cohort for you.
Every exercise runs on the business you're building: your time, your customers, your website, your leads. That's why we ask for an application instead of selling a seat.
Early bird
SGD 3,500
Apply and confirm by 25 September
Full price
SGD 4,000
From 26 September
Cap of 12 founders per cohort.
3–25 September
Applications open, early bird price
26 September – 9 October
Full price, remaining places
12–16 October
Onboarding: tools set up, workspace ready
19 October
Kick-off
11 December
Final presentations
No. There's no code in this programme. Every assignment comes with a starting prompt you can copy and a short screen recording showing what to click.
About two hours a week, including the live session. If you can't protect that, say so on the application and we'll talk about the January cohort instead.
Every session is recorded and posted within 24 hours. You keep access for 12 months. The 1:1s are booked around your calendar.
Not necessarily. You can still be in a corporate role, as long as you have a concrete business you'll work on through the cohort — launching, or already trading. Every exercise runs on that business and doesn't work on a hypothetical one.
Mavic.ai is included for three months. Beyond that, budget for one paid AI subscription at around SGD 45 a month and a domain at about USD 15 a year. Everything else has a free tier that works at this scale.
No. This is a new AI programme, operated and taught by Jess Tang and Mavic.ai, built on the Ladies who Launch methodology under licence. If you're an alumna, it picks up where you left off.
We'll tell you on the call. A cohort of twelve only works if all twelve belong there.
Yes. Two payments, plus 5%. Ask on the call.
Complete this form to submit your interest for Ladies who Launch: The AI Edition
SGD 3,500
Early bird to 25 Sep