Skip to content

Creativity is intelligence having fun.

Jess Tang — AI enablement for creative marketing teams. I build AI systems that give creative people their time back, and teach marketers across Asia how to use them.

JESS TANG · FOUNDER & CEO, MAVIC.AI · FOUNDER, MAVIC X

Try the platform ↗Work with the team ↗Book a speaking engagement ↗
Jess Tang, founder and CEO of mavic.ai

Creativity is thinking up new things. Innovation is actually doing them.

I've spent my career on both sides of that sentence.

The artist side. Fifteen years in brand and creative — planning at Zeno, running open innovation for Johnson & Johnson's consumer brands across Asia-Pacific, then CMO of an F&B group before I turned thirty. I learned that brand is the answer to why anyone should care, and that craft is not decoration. It's the whole argument.

The scientist side. I got tired of watching brilliant marketers spend eighty percent of their week on work no one would remember. So I codified the marketing process into systems, and built the technology to run them. That's Mavic.

The point was never to replace the creative work. It was to buy time for it.

I was born in Singapore and I've built from here the whole way — for global brands, across thirty countries, out of a country that decided its only real resource was its people. NUS, Communications & New Media, 2008–2011.

We're in an era where anyone with an idea can make things happen. I'm here to teach a million people how.

My current projects.

THE PLATFORM

Build the platform.

mavic.ai — an AI-first marketing platform that learns a brand's voice, visuals and values.

10,000+ brands · 50M+ assets · 30+ countries · DKSH pilot across 25 markets

mavic.ai ↗

THE PRACTICE

Do the work.

mavicx.net — the practice: strategy, creative and AI enablement for brands with purpose.

Special Olympics Asia Pacific · INSEAD · Polymerize · Atlas Fitness · Crosspoint Asia

mavicx.net ↗

THE MISSION

Teach it.

Keynotes, masterclasses and cohort programmes on using AI for marketing.

26 engagements · 5 countries · since 2019

Book an engagement ↗

I'm a huge supporter of human creativity.

Every brand can now produce more than it ever could before. What's scarce isn't the making — it's the reason for someone to look, and the reason for them to tell someone else.

That reason has never come from a machine. It comes from a person who noticed something true.

So I use technology for the repeatable parts — foundations, production, scheduling, reporting — and give the hours back to the parts that need a human: the insight, the idea, the judgement about what's worth making.

Technology buys the space for creativity. It is not a replacement for it.

AI enablement for marketing teams in Asia

Most teams have tools. Almost none have a system. Enablement is the work of deciding what your team should stop doing by hand, building the systems that do it instead, and training the people who run them — so the hours saved go into thinking, not into more output nobody asked for.

  1. 01

    Intake.

    I talk to the business owner first. Business goal, marketing goal, your view of your customers, what you want to keep, what's in the way.

  2. 02

    Audit.

    Then evidence — Google Trends, AI visibility, website journey, social, email, reviews, ecommerce. Every finding scored against what you told me: confirmed, contradicted, or true but unpublished.

  3. 03

    Position on proof distance.

    Not the most defensible position, or the biggest market. The one you can truthfully claim today with the least new evidence needed.

  4. 04

    Systemise.

    Foundations, production, scheduling and reporting run as systems. People keep the insight, the idea and the judgement.

  5. 05

    Train and hand over.

    Your team runs it. In your workspace, as your property.

  6. 06

    The loop.

    Each quarter builds on the last. What we learn feeds the next brief.

What I won't do.

  • Push paid spend into a funnel that doesn't convert.
  • Ship work that's generic, unevidenced, or badly crafted.
  • Sell you a tool and call it a transformation.

Who this isn't for.

Anyone who wants volume without a standard.

Work with the team ↗Get the platform ↗

More on AI enablement for marketing teams with Mavic X.

Book me to speak

I speak on AI, brand and human creativity — mainstages, masterclasses and cohort programmes, across Asia-Pacific and remotely.

26 engagements · 5 countries · since 2019

Signature talks

  1. 01

    Creativity is intelligence having fun

    Why AI's real job is to protect human creativity, not automate it.

  2. 02

    Attention is earned

    Every brand can produce more than ever; what's scarce is the reason to look and the reason to share.

  3. 03

    From marketer to builder

    Turning domain expertise into a product, by someone who did it.

  4. 04

    The AI-enabled marketing team

    What to systemise, what to protect, and how to tell the difference.

  5. 05

    AI in Asia's SMEs

    Findings from Singapore's first AI Marketing Index.

Selected engagements

As heard on

Speaking enquiries — jess@mavic.ai or connect on LinkedIn.

Seen on

“Doing extraordinary things, innovative work, requires gut and grit.”
— JESS TANG, THE HOLMES REPORT INNOVATOR 25, 2019

Questions people ask

Who is Jess Tang?
Jess Tang is the founder and CEO of mavic.ai, an AI-first marketing platform headquartered in Singapore, and founder of Mavic X. She was twice named one of Asia-Pacific's Innovator 25 by PRovoke Media, in 2019 and 2024. She was a CMO before thirty and previously led marketing innovation at Johnson & Johnson.
What is AI enablement for marketing teams?
AI enablement is deciding what your team should stop doing by hand, building the systems that do it instead, and training the people who run them. It's not buying a tool. The measure of success is where the saved hours go — into thinking and judgement, not into more output.
Where is Jess Tang based?
Singapore. Born and based there, working with brands across Asia-Pacific and globally.
What's the difference between mavic.ai and Mavic X?
mavic.ai is the platform you use yourself — AI that learns your brand and produces on-brand work at scale. Mavic X is the team that does the work for you, running on that platform. Same company, two ways in.
How do I book Jess Tang to speak?
Email jess@mavic.ai or connect on LinkedIn. Jess speaks on AI, brand and human creativity — mainstages, masterclasses and cohort programmes — across Asia-Pacific and remotely.
Do I need to replace my marketing team to use AI?
No. The opposite. AI should absorb the repeatable work — foundations, production, scheduling, reporting — so your people spend their hours on insight, ideas and judgement. If AI is replacing your marketers, you've automated the wrong half.
How do you keep brand consistency when using AI?
By digitising the brand first — vision, values, voice, visuals — into a system the AI works from, then enforcing it as a governance layer rather than trusting each prompt. Brand consistency is binary and mandatory. Craft and creativity are judged on top of it.
Can AI marketing work for small businesses in Asia?
Yes, and it's where the leverage is greatest. A small team with the right systems can produce at a level that previously needed an agency retainer. The constraint isn't budget any more — it's knowing which parts to systemise and which to protect.
What does Jess Tang believe about AI and creativity?
That technology buys the space for creativity rather than replacing it. Every brand can now produce more than ever before, so what's scarce isn't the making — it's the reason for someone to look, and the reason for them to tell someone else. That reason comes from a person who noticed something true.